

The most important concept is that people use keywords to find apps. Google Play uses many different elements when ranking apps. Let’s look at each of these elements and why they are important.
#Google play store app how to#
Understanding the essential elements in the Play Store and how to optimize them will help you lay the foundation for the long-term success of your mobile app.īefore we dive into the details, here is what we are covering in the guide: The article covers all the elements that well-known apps and category leaders use to reach top rankings and get organic downloads. In this guide, we focus on app store optimization or ASO - the most fundamental area for growing your app in the Play Store. To be successful with your app in the Play Store, you need to cover app store optimization, app campaigns, and social media and work actively on several other user acquisition tactics. The mobile apps in Play Store are divided into 32 categories and 77 languages, with over 3 billion Android devices out there. According to Statista, over 3.5 million apps were listed in the Play Store in April 2022, significantly more than 2.2 million apps listed in Apple’s App Store, the second-largest app store.

Google Play Store is among the two largest app stores for mobile apps globally.
